What is Diversion?

Hair Talk with SeelaWhat is Diversion?

If you don’t know the answer to this question, your not alone.
Nine out of ten consumers don’t know what diversion is. But
you have probably witnessed it. Diversion is when… products are sold in “unauthorized” places. For example, all genuine
Redken products are sold exclusively in salons. But you might
come across bottles in your local supermarket, drugstore or
online. Salon professional products you find outside of a
salon are considered to be “diverted”.


  • Counterfeit
  • Diluted
  • Old or epired formulas
  • More Expensive
  • Could cause irritation or even infection



  • Supermarkets
  • Drugstores
  • Online websites
  • Discount “big-box” stores

This means that “Salon Products” should only be purchased from your local salon and hairstylist.

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