What is Diversion?
If you don’t know the answer to this question, your not alone.
Nine out of ten consumers don’t know what diversion is. But
you have probably witnessed it. Diversion is when… products are sold in “unauthorized” places. For example, all genuine
Redken products are sold exclusively in salons. But you might
come across bottles in your local supermarket, drugstore or
online. Salon professional products you find outside of a
salon are considered to be “diverted”.
DIVERTED PRODUCTS CAN BE
DIVERTED PRODUCTS ARE FOUND IN
- Online websites
- Discount “big-box” stores
This means that “Salon Products” should only be purchased from your local salon and hairstylist.
Mention this blog and receive this offer; Buy more = save more
Buy 2 full size products, receive 10% off, buy 3 Full size products, receive 20% off,
buy 4 or more full size products, receive 25% off all products!
(Does not include items already on sale or discounted)
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